Elon Musk

The new biography of one of the most exciting and controversial innovators of our time, by the biographer of Steve Jobs, Leonardo Da Vinci and Albert Einstein, is being published in Hungarian at the same time as its world premiere. Walter Isaacson has written the story of Elon Musk with a thoroughness worthy of his previous works, in which we get to know the man who broke almost all existing rules in order to realize his amazing dreams, who helped to row the world into the era of electric vehicles, private space exploration and artificial intelligence. And of course, he even bought Twitter. As a child, he was regularly abused by his peers, but his eccentric father also left a strong impression on his psyche. He grew up from a tough but vulnerable boy, and then a man, prone to sudden, Jekyll and Hyde-like mood swings. His extremely high risk tolerance, highly conflicted and often manic behavior, his almost otherworldly sense of mission and his callousness were sometimes devastating to those around him. Isaacson followed Musk for two years, participating in his meetings, touring his factories together, and having long hours of conversations with him, but also asking his family, friends, colleagues, and opponents about him. The book provides a unique insight into the stories of Elon Musk's successes and failures and examines from an unprecedented closeness whether Musk's demons are a guarantee of innovation and creativity.